How Can a Vanity 800 Number Help a Business Succeed?

Imagine that you are a consumer and you are listening to the radio on your long commute home. You remember this weekend is your wedding anniversary! You hear a commercial about a great place to order flowers from, but they rattle off the phone number so quickly that you don’t have a chance to write it down. The sad part about this scenario is that the business has no idea that they just lost a potential customer who would have spent money at their establishment. This is why he vanity 800 number is such a great idea for businesses.

In this situation, 1-800-FLOWERS would be the likely winner of this customer’s business. Why? Because the buyer can easily remember that phone number and associates it with the act of buying flowers in his mind. Therefore, when he comes across any situation where he needs to buy flowers, the easiest thing to do is retrieve that information in his mind and make the phone call.

Most people are fairly lazy meaning that they would rather use information they already know instead of going to look for new information. If they know they can dial a simple 800 number and order what they need, then they are very unlikely to look through the Yellow Pages or go online to find a different number. Because it is an 800 number, buyers have no problem calling it because it is free to them. Therefore, companies have combined two things that buyers really like: something free and something easy.

The branding of a company is extremely important in its long-term success. By making your company name part of your phone number, you are ensuring a long, steady stream of buyers because of their ability to remember your telephone number. Plus, if the buyer happens to be in traffic and cannot write down your phone number at the time, they are much more likely to remember it when they need it.

If you want to do one great thing for your business that will bring in customers and profits, buying a vanity 800 number is one important step to take.